In 2012 and 2013, TOM transformed the Sculpture Garden flanking l’Avenue du Musée at the Museum of Fine Arts of Montreal into a field of TOMs (Temporary Overlay Markers), creating an expressive strategy for both a public space and open-air museum over the past two summer pedestrian seasons.
In 2012, the transformed traffic lanes evokes a carpet of daisies, expressing pointillist movement from yellow to white; and in 2013, a field of poppies manifests Impressionist painters onto the asphalt plane engaging a play on perspective and suggesting the freedom associated with a stroll through a flowery meadow.
Inspired by the visual arts, TOM succeeded over both years as a specific landscape architecture technique that translated landscape imagery into a public space and elevated the pedestrian street experience to be engaging, visually appealing and accessible.
TOM figures as a pioneer in the transformation of public space by optimizing expressivity, cultivating a signature brand image and engaging a landscape poetry that communicates the conceptual reference as well as its rigorous installation strategy.
Widely cited and shared through social media and the city's tourism scene, public interest and engagement with TOM has become a strong and integral part of the city experience, infusing an unforgettable visual experience where a monotonous asphalt surface is seeded by flowers.
