Advocacy

The CSLA's Advocacy initiatives are led by the Advocacy Committee. Its purpose: to raise the profile of landscape architects and the role we play in creating healthy, safe, enjoyable, and sustainable environments.


Context

The objectives of the CSLA’s 2018-20 strategic plan are:

LEAD COLLABORATION: The CSLA will focus on building strong, collaborative relationships which will enable the society to position itself as a team player and leader in the profession. 

RAISE THE PROFILE OF LANDSCAPE ARCHITECTURE IN CANADA AND ABROAD: The CSLA will enhance its communication of and commitment to raising the profile of the profession. 

PROVIDE DIRECT SERVICE TO MEMBERS: The CSLA will provide services and tools to members which will build the profession’s capacity. 

The purpose of the Advocacy Committee is to develop initiatives that support these objectives.

Committee Membership and Meetings

The CSLA Advocacy Committee is composed of:

  • A Chair
  • The Executive Director, and
  • 2-4 other members at large.

The Committee will meet both in-person and via teleconference once every six weeks or as needed. 

The Committee will call upon volunteers to form workgroups to advance identified projects or initiatives on an as needed basis.

The Advocacy Committee will work with the communications representatives of each component organization to further the objective of increased collaboration with the component associations. These meetings may be held by teleconference or in person at special events, such as the yearly CSLA Congress.

2018-2020 Action Plan

The Advocacy Committee will lead, further develop and implement the action plan. For the 2018-2020 period, the Advocacy Committee will focus on:

Being a connector between the CSLA and component associations: this includes advocacy projects, communications initiatives, and using the CSLA as a clearinghouse of advocacy resources for components to learn from each other and collaborate in raising the profile of the profession in each region of Canada. The CSLA Advocacy Committee (CSLA AC) will work to help the components cross-pollinate ideas, and seed new initiatives across the country. To achieve these goals the CSLA AC will:

  • Organize an annual meeting of the component associations’ communications representatives to share best practices and learn from each other – meeting to be held at CSLA congress.
  • Mine each component for successful initiatives that can be summarized into ‘how to’ resource documents and upload these documents to an advocacy resource page on the CSLA website
  • Provide support to components as they prepare regional initiatives and connect components who are undertaking similar projects at the same time

Increasing the public’s awareness of landscape architecture through World Landscape Architecture Month (WLAM April of every year): the World Landscape Architecture Month program will be refreshed and used as a connector to the public at large.

  • Work to develop 1-2 public awareness initiatives such as special live events conducted concurrently across the nation, articles on the profession or people in the profession in national publications, or coverage of timely LA topics that support the quality of life in Canada in national media. Use these initiatives to raise the profile of the profession at a national level.
  • Develop an annual WLAM advocacy resource document and distribute it to components 12 weeks prior to April 1.  Use the document to inform components of national initiatives for that year’s WLAM they can amplify or tag on to at a regional level
  • Develop and distribute an annual WLAM member advocacy resource that provides members with simple and easy to achieve activities that transform them into vocal and creative advocates for our profession in their local jurisdictions during WLAM.

Strengthening our bonds with the Federation of Canadian Municipalities: to promote our common objectives, to cross-pollinate and to advance our mutual advocacy strategies to the municipal leaders. 
Raise awareness at a national level of the significant resources and professional expertise Landscape Architecture can provide to municipalities across Canada as they work to develop healthy, sustainable, resilient and culturally rich communities.

  • Hold small group meetings with key FCM contacts to establish a dialogue that determines the best methods and places our organizations can share information and support each other. Work to establish an annual round table to continue this dialogue once it begins.
  • Attend National FCM events such as the Sustainable Communities Conference and AGM to promote Landscape Architecture to FCM Leadership, Federal Agencies Managing Municipal Funding Programs and Municipal Leaders.
  • Promote the sharing of knowledge through CSLA’s already established speakers bureau. Work towards annual participation of each organization in the other organizations conferences or continuing eduation offerings.
  • Develop a guiding document and supporting resources for components to use in advocating regionally to their parallel municipal organizations (Eg Manitoba Association of Manitoba Municipalities)

The Advocacy Committee and Government Relations

The role of Federal government relations will be the responsibility of the CSLA Government Relations Task Force. That said, the resources created by this Committee may be suitable for federal government relations as well, so a certain amount of cross-over between the Advocacy Committee, the Government Relations Task Force and the Climate Adaptation Committee is to be expected and encouraged. 


Advocacy Committee Members

Chair, Monica Giesbrecht, MALA, CSLA

Michelle Legault  Executive Director, Ex-Officio
Bev Windjack, BCSLA, CSLA, ASLA, LEED® AP BD+C
Peter Alexander, AALA, CSLA
Nastaran Moradinejad, BCSLA, CSLA
Natalie Goulet-Sorenson, AALA, CSLA